Page 2 - Campaign Logic
Campaign Logic: Chew on fun amid teen angst
Perfetti's amusing ad celebrates a breakaway from teenage pressures with two new candy offerings from Chupa Chups
 "Campaign Logic: Chew on fun amid teen angst")
Campaign Logic: Upside down isn't always bad
Haier's campaign reiterates the user benefits of a bottom mounted refrigerator; it also focuses on design upgrades in the new range
 "Campaign Logic: Upside down isn't always bad")
Campaign Logic:Lending a personal touch
In its new campaign, on-demand service provider UrbanClap promises a balance of high-tech and high-touch service
 "Campaign Logic:Lending a personal touch")
Uber: Tugging at the heartstrings
In its maiden advertising campaign, Uber captures the sense of hope and the belief in possibilities that is driving India
 "Uber: Tugging at the heartstrings")
Campaign logic: A case against 'jugaad'
In its new campaign, Sulekha.com turns the table on 'jugaad', saying it is ineffective. It urges consumers to be smart and opt for competent and professional solutions
 "Campaign logic: A case against 'jugaad'")
Montage of inspiring messages
Chinese smartphone manufacturer OnePlus' maiden ad campaign in India seeks to inspire the viewer with its 'never settle' tagline while reaffirming its digital-first focus
 "Montage of inspiring messages")
