Celebrity Advertisements
Do celebs make smart entrepreneurs? Many turn duds, some do it to save tax
Why do celebrities turn to entrepreneurship? In the old days an "after-career" was the big driver. But today most of them launch enterprises at their peak. Perhaps because it is an easy tax write-off
 "Do celebs make smart entrepreneurs? Many turn duds, some do it to save tax")
From organic farming to health care, startups shine on celebrity money
Some investments by celebs in 2023
 "From organic farming to health care, startups shine on celebrity money")
The case of Kajol's 'missing' social media: Celeb brands & their gimmicks
Experts believe that guided by agents, celebrities often don't use discretion while promoting products
 "The case of Kajol's 'missing' social media: Celeb brands & their gimmicks")
Top Headlines: Race for IPL media rights; Mumbai covid surge & more
As Mumbai witnesses yet another surge of Covid-19 cases, authorities have begun adding bed capacity as occupancy has crossed 1 per cent. Read more in our top headlines
 "Top Headlines: Race for IPL media rights; Mumbai covid surge & more")
71% of IPL viewers get influenced by ads with Bollywood celebrities: Report
The report said that 73 per cent of the respondents prefer watching ads that show Indian culture or legacy.
 "71% of IPL viewers get influenced by ads with Bollywood celebrities: Report")
82% youth don't want to buy brands endorsed by drug-tainted celebs: Survey
The survey was done to comprehend sentiment over drug abuse by celebrities and if viewers would buy such brands
 "82% youth don't want to buy brands endorsed by drug-tainted celebs: Survey")
Who's a celebrity? A new definition soon
Ad agencies, corporates are working on a proposal to define who is a celebrity in an ad campaign
 "Who's a celebrity? A new definition soon")