71% of IPL viewers get influenced by ads with Bollywood celebrities: Report

The report said that 73 per cent of the respondents prefer watching ads that show Indian culture or legacy.

About 71 per cent of the Indian Premier League (IPL) viewers get their buying decision influenced if there is a Bollywood celebrity present in streaming advertisements, according to a report released on Thursday.

With the IPL fever running high across the country, a survey by digital marketing agency iCubesWire conducted among 1,000 respondents, found that 74 per cent of them agreed that their buying decisions from IPL streaming ads were influenced by such advertisements that are targeted toward children or liked by the younger age segment.

“This survey has clearly indicated that brands are still banking on Bollywood celebrities to