Who's a celebrity? A new definition soon

Ad agencies, corporates are working on a proposal to define who is a celebrity in an ad campaign

If you suddenly discover that you are no longer considered a celebrity, don’t blame it on the Maggi episode.

Advertising agencies and corporates under the aegis of the Advertising Standards Council of India (ASCI), the self-regulatory body of the advertising industry, are working on a proposal to sharply define who is a celebrity in an advertisement campaign.

ASCI, when contacted, declined to comment on it.

A proposal in discussion aims to define a celebrity through three key benchmarks, one of which is his or her monetary value — fees paid by companies for endorsing their products. The second benchmark being