Page 5 - Consumers

Supermarkets outpace traditional trade amid the slowdown: Nielsen data

Rate of growth nearly double that of traditional trade in July-Sept: Nielsen data

2% of Indians loyal to brands; discounts don't keep them hooked: Experts

While experts argue that the plethora of choices fosters disloyalty, reality is that building brand-consumer connections is getting difficult

Fixing the demand slump: Seven reasons for slowdown, and possible solutions

The govt might look for quick fixes under pressure to revive the economy, but sustainable economic growth will continue to be elusive without structural changes, writes T N Ninan

Consumer durables industry to touch $36 bn mark in four years: Report

But even within the overall optimistic picture, it talks about a bigger opportunity in "digitally influenced sale", that is, a sale where the buyer uses internet during any stage of the purchase cycle

How too much information can stop people from being sustainable consumers

Too much information can cause confusion

There is a lot of conservatism among consumers these days: Sunil Lulla

Sunil Lulla is Chairman and managing director of Grey Group India

Understanding online consumers

The emergence of online marketplaces has upset several established conventions about consumer spending and shopping habits