The govt might look for quick fixes under pressure to revive the economy, but sustainable economic growth will continue to be elusive without structural changes, writes T N Ninan
But even within the overall optimistic picture, it talks about a bigger opportunity in "digitally influenced sale", that is, a sale where the buyer uses internet during any stage of the purchase cycle
Too much information can cause confusion
Sunil Lulla is Chairman and managing director of Grey Group India
The emergence of online marketplaces has upset several established conventions about consumer spending and shopping habits