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Supermarkets outpace traditional trade amid the slowdown: Nielsen data

Rate of growth nearly double that of traditional trade in July-Sept: Nielsen data

shopping, consumers

Viveat Susan Pinto Mumbai
Footfalls at the neighbourhood supermarket are growing in contrast to the kirana or corner shop, considered the backbone of the fast-moving consumer goods (FMCG) market. Nielsen data sourced from the retail industry shows modern trade as a channel for carrying food and grocery products has grown at nearly double the rate of traditional trade in July-September (Q2), coming at a time when the overall market remains weak.

Specifically, the rate of growth of modern trade, says industry officials, in Q2 is 13 per cent versus traditional trade’s 7 per cent. This is the first time in four quarters that the

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First Published: Oct 27 2019 | 9:38 PM IST

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