Shoppers searching Google for cosmetics will be able to try them on virtually through a deal with L'Oreal, as the French group looks to make up for lost store sales caused by coronavirus lockdowns
Emami said it had trademark rights over the name and that it was consulting legal experts on the matter.
On Friday, a company spokesperson said the group had acknowledged legitimate concerns about the terms used to describe skin even-ing products.
The Rs 2,000-crore brand, which enjoys a 40 per cent share of the fairness market, pegged at Rs 5,000 crore, will now have a new identity.
Nykaa was started in 2012 by Falguni Nayar. It has raised $93.3 million excluding the lastest fund infusion by Steadview Capital
The shift is pronounced as consumers take to online channels to shop for make-up products
Researchers have suggested that, in many societies, fair skin was a mark of class distinction
The brand plans to open around two stores every month to achieve the target