The Rs 2,000-crore brand, which enjoys a 40 per cent share of the fairness market, pegged at Rs 5,000 crore, will now have a new identity.
Nykaa was started in 2012 by Falguni Nayar. It has raised $93.3 million excluding the lastest fund infusion by Steadview Capital
The shift is pronounced as consumers take to online channels to shop for make-up products
Researchers have suggested that, in many societies, fair skin was a mark of class distinction
The brand plans to open around two stores every month to achieve the target