 "HUL, fair & lovely, cosmetics, cream")
What’s in a name? A lot, if it is Fair & Lovely, Hindustan Unilever’s (HUL’s) skin-lightening brand, which created an entire market out of its fairness proposition for over four decades in India.
The Rs 2,000-crore brand, which enjoys a 40 per cent share of the fairness market, pegged at Rs 5,000 crore, will now have a new identity.
HUL has set the process in motion, applying to the Controller General of Patent Design and Trademark to get the name ‘Glow & Lovely’ registered, industry sources said. An HUL spokesperson, when contacted, said the company would not be able to confirm the
