Home / Companies / News / Emami questions Hindustan Unilever's fairness over skin cream rebranding

Emami questions Hindustan Unilever's fairness over skin cream rebranding

Emami said it had trademark rights over the name and that it was consulting legal experts on the matter.

Premium

In response to Emami’s claim, HUL said it was “fully conscious” of its rights and position and will protect it fully in all appropriate fora.

Viveat Susan Pinto Ishita Ayan Dutt Mumbai/Kolkata

3 min read Last Updated : Jul 03 2020 | 2:38 AM IST

Consumer goods company Emami, which is the maker of the ‘Fair & Handsome’ brand of products, on Thursday said it was shocked to know that competitor Hindustan Unilever (HUL) had rebranded its men’s skincare range as ‘Glow & Handsome’.

Emami said it had trademark rights over the name and that it was consulting legal experts on the matter. “We are shocked to learn of HUL’s decision to rename its men’s range of Fair & Lovely as Glow & Handsome. We are the market leaders in the men’s fairness cream with legal ownership of the trademark,” Emami said in a statement.

“We have

Topics : Hindustan Unilever HUL Emami Emami Fair & Handsome beauty care products Cosmetics Black Lives Matter Racism FMCGs Consumer goods

What you get on BS Premium?

Unlock 30+ premium stories daily hand-picked by our editors, across devices on browser and app.
Pick your 5 favourite companies, get a daily email with all news updates on them.
Full access to our intuitive epaper - clip, save, share articles from any device; newspaper archives from 2006.
Preferential invites to Business Standard events.
Curated newsletters on markets, personal finance, policy & politics, start-ups, technology, and more.

VIEW ALL FAQs

Need More Information - write to us at assist@bsmail.in