Loyalty Program

Akasa Air launches loyalty programme 'Akasa Elevate' as airline turns 4

Four-year-old Akasa Air on Friday launched its loyalty programme as the airline seeks to provide enhanced travel experience and various benefits to passengers. The airline, which started flying on August 7, 2022, on Friday completed four years, with its Founder and CEO Vinay Dube describing the journey so far as "extremely exciting". The loyalty programme called 'Akasa Elevate' will enable members to earn points on eligible flights and ancillary products and services, a release said. "As we enter our fifth year, our focus remains firmly on disciplined growth, operational excellence, employee centricity and delivering differentiated experiences for our customers," Dube said. The airline said Akasa Elevate is designed to reward customer loyalty with greater value, personalised recognition and enhanced travel benefits. In an interaction with PTI, Dube said Akasa Air thinks itself as an "Experience-Led Carrier (ELC)". "We have worked very hard to create this experience for our custom

BharatPe rebrands multi-brand loyalty program PAYBACK India as 'Zillion'

This new brand identity is in line with the company's vision to make Zillion ubiquitous to loyalty and rewards across the country

ITC Hotel's integrated app for bookings, takeaways, loyalty membership

Club ITC members can also save up to 10 per cent on room reservations through Club ITC exclusive member rates and earn and redeem Club ITC Green Points for their stays booked directly

Flipkart says working on scaling loyalty programme, grocery, fashion biz

Flipkart on Thursday said it is working on scaling its loyalty programme, grocery and fashion business while continuing to invest in technology and infrastructure

Unlike tactical cashbacks, loyalty plans are strategic: Payback India CEO

The design of a loyalty programme needs to ensure that there is a clear and defined objective, says Gautam Kaushik

Loyalty programmes back in focus and firms scramble to retain customers

From picking cues from a consumer's personality to his kids' diaper sizes, retail and airline brands are using data to design newer schemes and tweaking them to satisfy newer demands

Airlines, hotels redraw the loyalty line as customers look beyond rewards

Loyalty programmes are going through an overhaul