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Nutella

Nutella maker Ferrero to acquire WK Kellogg private in $3.1 bn deal

Ferrero, known for brands like Nutella and Butterfinger, is taking cereal company WK Kellogg private in a deal valued at approximately USD 3.1 billion. The Ferrero Group will pay USD 23 for each Kellogg share. The transaction includes the manufacturing, marketing and distribution of WK Kellogg Co's portfolio of breakfast cereals across the United States, Canada and the Caribbean. Kellogg's brands include Fruit Loops, Special K, Frosted Flakes and Rice Krispies. The deal, which still needs approval from Kellogg shareholders, is expected to close in the second half of the year. Once the transaction is complete, Kellogg's stock will no longer trade on the New York Stock Exchange and the company will become a Ferrero subsidiary.

Nutella maker Ferrero to acquire WK Kellogg private in $3.1 bn deal
Updated On : 10 Jul 2025 | 8:25 PM IST

World Nutella Day 2024: History, celebration, and 3 mouthwatering recipes

World Nutella Day is a fun and flavourful day for Nutella lovers all over the planet to meet up and celebrate their affection for this sweet and velvety hazelnut spread

World Nutella Day 2024: History, celebration, and 3 mouthwatering recipes
Updated On : 07 Feb 2024 | 4:05 PM IST

The business secrets held in India's Dove bars and Nutella jars

A case of Dove bars, a couple of dozen Lay's packets, six jars of Nutella. To the owner of a tiny mom-and-pop store, these may just be the humdrum weekly sales figures for soap, chips and bread spread

The business secrets held in India's Dove bars and Nutella jars
Updated On : 28 Feb 2022 | 3:31 PM IST

Up to 70% Nutella discounts spark chaos in French supermarkets

The discount was meant to last until Saturday but stocks ran out very quickly at many supermarkets

Up to 70% Nutella discounts spark chaos in French supermarkets
Updated On : 26 Jan 2018 | 11:01 PM IST

Nutella, Nike bet on a personalised touch

Retailers cater to changing consumer demand by providing 'special' products

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Updated On : 24 Aug 2016 | 9:40 PM IST