Ferrero, known for brands like Nutella and Butterfinger, is taking cereal company WK Kellogg private in a deal valued at approximately USD 3.1 billion. The Ferrero Group will pay USD 23 for each Kellogg share. The transaction includes the manufacturing, marketing and distribution of WK Kellogg Co's portfolio of breakfast cereals across the United States, Canada and the Caribbean. Kellogg's brands include Fruit Loops, Special K, Frosted Flakes and Rice Krispies. The deal, which still needs approval from Kellogg shareholders, is expected to close in the second half of the year. Once the transaction is complete, Kellogg's stock will no longer trade on the New York Stock Exchange and the company will become a Ferrero subsidiary.
World Nutella Day is a fun and flavourful day for Nutella lovers all over the planet to meet up and celebrate their affection for this sweet and velvety hazelnut spread
A case of Dove bars, a couple of dozen Lay's packets, six jars of Nutella. To the owner of a tiny mom-and-pop store, these may just be the humdrum weekly sales figures for soap, chips and bread spread
The discount was meant to last until Saturday but stocks ran out very quickly at many supermarkets
Retailers cater to changing consumer demand by providing 'special' products