The firm is raising Rs 57.99 crore for a series C funding round, of which Rs 15.99 crore in funds have come from One97
One97 Communications Founder Vijay Shekhar Sharma says Paytm Mall's focus has been to empower shopkeepers compared to other e-commerce players who are proxy retailers themselves
One97 Communications' revenues from operations grew manifold to Rs 29.87 bn in FY18 as against Rs 6.25 bn in FY17