Page 3 - Online Shoppers
More than 120 million Indians expected to shop online this year
A recent study has revealed that over 120 million Indian consumers are expected to shop online this year.As per an ASSOCHAM-Resurgent joint study, online shopping is expected to clock annualised growth of 115 percent this year, aided by fast-increasing data consumption and improvement in logistics, along with a number of offers presented by e-commerce platforms.In the previous year, the study noted that as many as 108 million consumers did online shopping, with mobile phones becoming the preferred choice of device for e-commerce sales. The frequency of purchase was higher for categories like apparels & accessories (54 percent), beauty and personal care (43 percent) products, in comparison to electronics (33 percent), it added."Since the base is still quite low, there is a huge scope for growth year on year for quite some time. With an improvement in logistics and more and more delivery channels, the online shopping is bound to grow. No wonder, a huge amount of foreign investment ..
 "More than 120 million Indians expected to shop online this year")
Storming a female bastion: Men match women in online fashion shopping
Another trend in India is women tend to shop for their partners or male family members and find it a task to get them to come out and shop
 "Storming a female bastion: Men match women in online fashion shopping")
Only 16% online shoppers end up buying on the internet: BCG survey
Only 16 per cent purchases are done an online pathway from beginning to end, although those purchases represented 26 per cent of value, said the report
 "Only 16% online shoppers end up buying on the internet: BCG survey")