Myntra is expecting over 8 million customers to shop during BFF. Last year, about 6 million customers shopped during the event
E-commerce giants and niche websites are wooing customers to log in and splurge
Our best stories this week are about housing projects for the elderly and how to get the best festive season deals
Online retailers, startups are scaling up their tech and innovation efforts to handle demand from shoppers during festive season and make their shopping and payment experience seamless
Flipkart's chief rival, Amazon, is also hosting its flagship sale event, 'Great Indian Festival' (GIF), on October 8, with early access for Prime members beginning October 7
The study also revealed that for 68 per cent of consumers, Amazon.in is the go-to online shopping destination
Meesho sellers are projected to hire over 3 lakh seasonal workers as part of their requirements for the festive season
Since its launch last year, Bansal said Meesho Mall has been growing by about 30 per cent month-on-month, processing an impressive over one crore orders in the past six months
The government has sought public comments on draft guidelines for prevention and regulation of "dark patterns" which are nothing but tactics used by online players to deceive customers or manipulate their choices. The draft guidelines, issued by the Consumer Affairs Ministry, list various deceptive practices being adopted by online platforms in the nature of dark patterns which are against the interests of consumers. The ministry has sought public comments/suggestions on the draft guidelines within 30 days till October 5, an official statement said. According to the draft guidelines, "dark patterns" are defined as any practices or deceptive design patterns using UI/UX (user interface/user experience) interactions on any platform; designed to mislead or trick users to do something they originally did not intend or want to do; by subverting or impairing the consumer autonomy, decision making or choice; amounting to misleading advertisement or unfair trade practice or violation of ...
The company said more than half of all orders placed by Prime subscribers in the 60 largest metropolitan areas during the most recent quarter arrived the same or next day
Consumers can choose the Simpl pay after delivery (SPAD) feature at the time of checkout, which triggers payment only upon successful delivery of the shipment
The changes are part of a new strategy deployed by the Flipkart-owned platform Myntra as it plans to focus majorly on select private labels instead of in-house brands
The report by Wunderman Thompson suggested that Indian consumers expect their deliveries to arrive in less than two hours
The company says it will expand category offerings and expand nationwide
The eSARAS mobile app now enables customers to easily access the handmade products created by SHG members
Products reviews by influencers play a large role in driving online retail among gen z and millennials
Tier-II cities, including Guwahati, Coimbatore and Lucknow amongst others, lead in terms of time spent on online shopping
The overall offline market, however, will continue to be the bigger market, with a total value of $1,605 billion in 2030
Nearly 44 per cent of respondents feel that quality of fresh fruits and vegetables is better on online shopping platforms while 56 per cent think offline is superior, according to a survey. Agritech startup Otipy, which sells fresh fruits and vegetables along with groceries in Delhi-NCR and Mumbai, has conducted an online survey of more than 3,000 people during May to find out the changing shopping behaviours of consumers, the company said in a statement. On affordability, the survey findings revealed that 50 per cent of respondents feel offline is cheaper while the remaining 50 per cent believe that rates are lower on online platforms. Regarding weightage, around 50 per cent feel both online and offline modes are accurate, while nearly 30 per cent feel online is better. Among other findings, 71 per cent of respondents expressed preference for online shopping. Around 36 per cent respondents want instant delivery of fresh fruits and vegetables and the remaining within ...
Amazon noted in a blog post that the company's goal from the start was to digitise all businesses in order to offer the largest choice of things while leveraging technology