World's second largest wine and spirits firm banks on a direct-to-consumer strategy rather than intermediaries
In a chat with Business Standard's Surajeet Das Gupta, French distiller Pernod Ricard's South Asia chief Thibault Cuny talks about his India-strategy and the customer experience he wants to drive in
By 0704 GMT Pernod shares had gained 0.3% at 173.65 euros.
Though demand improved in the July-September quarter in the Indian market in comparison to the preceding April-June period, an overall decline in sales was reported
Pernod Ricard, world's second-biggest spirits group posted sales of $2.13 bn in 3 months to March 31