Tyre majors have said that the days of higher industry profit margins are most likely to be behind and the expected hardening of raw materials prices coupled with excess capacity in the industry will see intensifying competition in the market place. The price increase which the companies have announced was not absorbed by the market.It is therefore critical for companies to protect its turf in the commercial tyres and the two wheeler segments, which will be under severe pressure in the years ahead. ATMA has also reported about investments in the order of $ 5.5 Billion (about Rs 36,000 crore) in additional capacity creations. This increase in Capacity, coupled with growing Chinese imports will put pressure on the tyre manufacturers.K M MAMMEN, Chairman & Managing Director, MRF said that the Indian Tyre Industry went through a very turbulent year with economic volatility, further compounded by initiatives like demonetization and changeover from BS III to BS IV norms.Competition has
Tyre companies to work with Rubber Board; short- and long-term quality standards to be set