BS Marketing Initiative

Rotoris Debuts at Watches & Wonders Geneva

Gurugram (Haryana) [India], April 23: Rotoris, India's most desirable watch brand and the country's first design-led mechanical watch house, attended Watches & Wonders Geneva, the world's most prestigious watch fair and the defining event of the international watch calendar. Held from 14 to 20 April 2026 at Palexpo, Geneva, Watches & Wonders is where the industry's most established maisons reveal their annual direction to global retailers, collectors, and media. For Rotoris, a brand that launched in February 2026 and arrived in Geneva within its first 14 months of existence, the fair marked a categorical moment in the way a new generation of Indian watchmaking registers on the world stage.

SRK Goes Beyond Compliance, Redefines Wage Standards with 55% Fixed Pay

Surat (Gujarat) [India], April 23: In a progressive move that puts people at the heart of policy, Shree Ramkrishna Exports (SRK), one of India's leading natural diamond crafting and export companies, has become the first in the gems and jewellery sector to go beyond the statutory requirements of the Code on Wages, 2019 by implementing a 55% fixed wage structure, exceeding the mandated 50%. At a time when India's new labour codes are reshaping compensation frameworks across industries, SRK has chosen to lead with intent and responsibility.

Smart Home Expo to spotlight India's rapidly evolving smart living ecosystem

Mumbai (Maharashtra) [India], April 23: Smart Home Expo 2026, organised by Messe Frankfurt Trade Fairs India Pvt Ltd and World Media Expo LLP, is set to return as India's leading platform for smart home technology, bringing together over 450+ brand and showcasing more than 8000+ products. The upcoming expo will witness participation from leading global markets including Germany, United Kingdom, Switzerland, United States of America, Belgium, Turkey, and China, underscoring the sectors rapid expansion and increasing industry confidence in India as ahigh-growth market for smart living technologies.

A Generation in Action: Ryan Group of Schools, Upschool.co, and Grow-Trees Redefine Education by Planting 29,530 Mangroves in the Sundarbans

Mumbai (Maharashtra) [India], April 23: In a monumental demonstration of how education can extend far beyond the four walls of a classroom, Ryan Group of Schools, in partnership with global educational platform Upschool.co and environmental organization Grow-Trees, announces the successful plantation of 29,530 mangrove trees in the ecologically sensitive Sundarbans.

CashMartIndia Expands Access with First Retail Store in HSR Layout, Bengaluru

Bengaluru (Karnataka) [India], April 23: CashMartIndia, a fast-growing re-commerce platform for pre-owned electronics, has launched its first retail store in HSR Layout, Bengaluru. This marks a key milestone in the company's growth, expanding its presence into a more accessible omni-channel experience. Built on a strong foundation, CashMartIndia now expands its experience with a physical store.

Zero-Balance Account vs Regular Savings Account: Key Differences Explained

New Delhi [India], April 23: Choosing the right type of bank account is an important step in managing your finances effectively. While both zero balance and regular savings accounts offer access to essential banking services, they differ in how they are structured and used.

Axis Max Life Launches 'Diversified Equity Fund II'; An Actively Managed Fund for Long-Term Wealth Creation

New Delhi [India], April 23: Axis Max Life Insurance Limited ("Axis Max Life" / "Company"), formerly known as Max Life Insurance Company Limited, has launched the Axis Max Life Diversified Equity Fund II . This New Fund Offer (NFO) is designed to capitalize on long-term capital appreciation by investing in a robust portfolio of high-growth companies across the market spectrum. The NFO period is open till April 27, 2026.

Mid-Range Selfie Champion, OPPO F33 Pro 5G Goes on Sale Today

New Delhi [India], April 23: Following its launch in India on April 15, OPPO India today announced the first sale of the OPPO F33 Pro 5G, bringing its latest Selfie Champion to consumers across the country. Designed for people who are constantly on the move, whether it is work, travel, or social moments, the F33 Pro combines a powerful camera system, long lasting battery, and dependable durability to keep up with everyday demands.

Women Racers Take the Lead at Hardy Memorial Karting Race Grand Finale in Gurugram

Gurugram (Haryana) / Delhi [India], April 23: In a defining moment that signals a bold new chapter for Indian motorsport, young women racers stormed the track and seized the spotlight at the Hardy Memorial Karting Race, culminating in a spectacular Prize Distribution Ceremony at Turbo Track, the crown jewel of go-karting in Delhi NCR.

Sun Pharma's 'Heart ke Liye 8 - Making India Heart Strong' campaign crosses 24.1 million views, amplifying heart health awareness

Mumbai (Maharashtra) [India], April 23: Sun Pharmaceutical Industries Limited's public awareness initiative 'Heart ke Liye 8 - Making India Heart Strong' continues to gain strong public engagement, with the campaign garnering a total of 24.1 million views, including 14.3 million views on YouTube and 9.8 million views on Meta, reflecting a growing nationwide conversation around preventive heart health.