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Amazon Launchpad, Hax, Kickstarter to launch Startup C-Cube challenge

Challenge aimed at identifying, building consumer hardware products that can pitched to global customers

Raghu Krishnan  |  Bengaluru 

Amazon Inc

Amazon Launchpad, the one-year-old global startup initiative of the US-based Amazon Inc, has joined hands with hardware accelerator and crowdfunding community to launch a in India.

The is aimed at identifying and building consumer that the e-tailer plans to offer to global customers. 

would be helping in taking their products to the global market, while would provide space and expertise to the winners of the challenge in China. would provide support by assisting the in raising funds for their projects. 

The challenge is slated to begin from January next year.

“This is an opportunity for Indian to get access to big consumer markets nationally and internationally,” said Sateesh Srinivasan, director and global head of "There is a booming entrepreneurial culture in India. Through Amazon Launchpad, we hope to augment this trend among the Indian youth,” he added. 

HAX, the global hardware accelerator, is looking to tap Indian hardware with this initiative and replicate its success in China. In Shenzen, the firm has built a global hardware incubator that has helped hundreds of hardware to build their business. 

As part of the Startup C-Cube Challenge, would be offering a three-month acceleration programme at its workspace and reach out over 50 mentors to assist in building their products. 

will help the startup set up a campaign on the crowdfunding platform. It will provide a campaign strategist to assist the startup on campaign messaging, promotion, public relations, marketing and fulfilment. Wining projects will also gain access to Kickstarter’s community of 13 million backers.

First Published: Wed, December 06 2017. 02:30 IST
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