Delhi High Court asks Bharti Airtel to modify T20 cricket match ads

The High Court here has asked Bharti Airtel to modify its advertisements about free streaming of T20 cricket matches, including in bold letters that data charges will apply and only subscription to Hotstar is free.

The order came on a complaint by Reliance Jio that the Airtel advertisement is deceptive, misleading and misrepresentative. It argued the content would incur charges for data consumption, according to the plan. Thus, it was not free.  

In the advertisement, Airtel claims ‘live and free’ access to T20 cricket coverage, and that a subscriber needs to obtain an Airtel 4G SIM to download the TV app, to