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Management » News » Marketing

AirAsia: The low-cost card may not fly in India

15 May 2013

Unlike Malaysia where the airline did not have competition from other LCCs, its new market in India has quite a few thriving players, making it ...

HP has big plans to stir up entry-level printer market

14 May 2013

Canon takes the cue, to launch inkjet models for 'Small Office Home Office' users

Bolero zooms into top five list

12 May 2013

Even as passenger car sales hit a decade-low mark in the last financial year, Maruti Suzuki managed to retain volumes with four of its best ...

Cocoberry stirs up frozen yogurts

07 May 2013

The brand aims for the breakfast table to gain volume in a category that competes with ice creams and dahi

SKORE banks on ease of buying

30 Apr 2013

It recently launched m-store, which is India's first m-commerce platform for buying condoms

Avoid tyranny of ideas

29 Apr 2013

Companies should use feedback and ideas from multiple stakeholders instead of relying exclusively on the highest paid person's opinion

Atom 2nd mainstream cola brand from Pepsi

26 Apr 2013

Mass marketing from next week; target is young adults in towns

Chennai, Kolkata teams win value game

23 Apr 2013

Grab top slots ahead of Mumbai, Bangalore franchises this year: Brand Finance study

Autorickshaws to sell Uninor recharge coupons

15 Apr 2013

The Auto recharge initiative will allow rickshaw drivers to inform and provide Uninor services to their customers

Make email marketing work for you

15 Apr 2013

Internet users are far too familiar with email newsletters that waste time, pitches that annoy, and those that are downright spam. Yet, it ...

Content marketing redefined

11 Apr 2013

Beverage major Red Bull wants to recover much of its marketing costs through content sales

Publicis Groupe's Razorfish coming to India, finally

06 Apr 2013

Paris-based Publicis Groupe is set to launch its interactive services agency Razorfish in India on April 24. Razorfish, which has a workforce of ...

Mindshare gets fistful of media Abbys

06 Apr 2013

Can anyone beat GroupM to the awards? It appears not, with Mindshare pulling off an encore at the Media Abby Awards announced today, with three ...

Brand IPL still scores heavily

02 Apr 2013

For advertisers, the cricket carnival remains the single-biggest impact window

One-off? Or here to stay?

01 Apr 2013

In today's digital environment, it is impossible to fool consumers with tall claims. Try doing this and your brand will face the music on the ...

"KILB became part of insurance lexicon"

01 Apr 2013

Why it is my best campaign The Kum Insurance Lene ki Bimari (KILB) campaign stands out as my best work so far because of many reasons. First, ...

Creativeland Asia opts out of Goafest

29 Mar 2013

Sajan Raj Kurup steps down as digital jury head too

KKR launches brand campaign for IPL 6

21 Mar 2013

Unveils a new slogan - 'One Team. One Pledge' as its brand campaign

Brands begin wooing Dhawan

21 Mar 2013

Nike, Reebok, Puma in preliminary talks to rope in cricketing sensation as brand endorser

PepsiCo to start new campaign for new Lay's flavours from today

05 Mar 2013

The company will unveil separate commercials for the two new flavours

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