UAE-based Borouge to expand operation in India

In order to meet the growing demand in India, Borouge, the UAE-based provider of innovative, value creating plastics solutions, is gearing up to expand its sales & marketing capabilities. “The year ahead heralds a milestone year for Borouge as we will be commissioning and ramping up production by more than twofold. In line with our global expansion, we will also continue to significantly grow in India and we will be well positioned to meet the growing market demand in India as well as our customers’ specific current and future needs to be leading in their fields,” Wim Roels, CEO of Borouge’s Marketing & Sales Company, who was recently in India to attend Plastivision 2013 exhibition, held in Mumbai from December 12-16, 2013
 
Borouge is expanding its commercial and supply chain networks throughout Asia. In addition to its 10 sales offices spanning the Middle East, Asia and Africa, Borouge recently opened a representative office in Tokyo, and is establishing a sales office in Delhi and will open three additional representative offices in Bangkok, Ho Chi Minh City and Jakarta during the course of 2014.
 
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“The fast growing Indian market is very important for our growth strategy. Since the early days of Borouge, we established a professional local team in Mumbai to deliver innovative and sustainable solutions to our customers. With the opening of our office in Delhi next year, we will reinforce our commitment to the Indian market and will be also close to our customers in Northern India,” said Tarmo Raudsepp, Senior Vice President Asia South at Borouge.
 
At Plastivision, Borouge showcased samples of products of advanced packaging, healthcare, agricultural films, pipe systems and wire & cable that are made from the company’s polyolefins solutions.
 
Borouge is a joint venture between the Abu Dhabi National Oil Company (ADNOC), one of the world’s major oil and gas companies, and Austria based Borealis, a leading provider of chemical and innovative plastics solutions.