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Serving up a 'Super Ace'
  
Tata Motors' decision to promote its mini-truck as an FMCG brand has worked.  Full Story
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Management

- Bagpiper punch for Diageo
United Spirits banks on its flagship brand to become the wor...
- Dell takes the SME path
In October last year, personal computer manufacturer Dell&rs...
- Moving on
Top automotive component makers want to diversify to new mar...
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Marketing

- Serving up a 'Super Ace'
- Red Tape eases online access
- Nickelodeon to kick off Play-a-thon
- India fares poorly in sales staff survey
- Indians are new brand enjoyers
- No man is an island
More
 
Strategy

- Mankind vs Goliaths
Little-known Mankind Pharma has earned a name for itself wit...
- Out of the box
Videocon thinks integrating set-top boxes with consumer appl...
- Miele: Doing a BMW in appliances
Last week, German domestic appliances maker Miele entered th...
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Kit

- KIT: The Indian market for computer peripherals
- KIT: The pet food market in India
- KIT: Book retail in India
- KIT: The Indian market for nutraceuticals
- KIT: Indian Market for Aerated Drinks
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the strategist

- Out of the box
- No man is an island
- KIT: The Indian market for computer peripherals
- Miele: Doing a BMW in appliances
- Mankind vs Goliaths
- 'All markets are now recovering'
- The Strategist Quiz (#092)
- The top 10 business bestsellers
More
 
Columnists

- Madhukar Sabnavis: Challenging time for challengers
- Bhupesh Bhandari: When the ads aren't good enough
- Shyamal Majumdar: After flexi-time, flexi-benefits
- Will the IIM global foray be easy?
- Shyamal Majumdar: New-age brain drain
- Kanika Datta: Handling management grievances
- Shyamal Majumdar: India Inc's labour pains
- 'Are the professors at the IITs/IIMs underpaid?'
More
B-Schools

- IIM-A alumni's firms flock to campus to recruit for summer
- Marketing firms give IIM-C a cause to cheer on Day 2
- Rs 1 lakh highest offer at IIM-K summer placements
- I-banks, consulting, PE firms vie for IIM-C students
- IIM-A summer hiring keeps brisk pace on second day
- Marketing, finance, firms visit IIM-A on Day 0.5
- Summer placements at IIM-A warm up
More
 
Books & Ideas

- Finance jobs back in vogue at IIM-A
- The Strategist Quiz (#092)
- The top 10 business bestsellers
- Answers to last week's quiz (#120)
- The top 10 business bestsellers
- The Strategist Quiz (#120)
- Answers to last week's quiz (119)
- The top 10 business bestsellers
- The Strategist Quiz (#119)
More
People & Careers

- Renaissance after recession!
- 'All markets are now recovering'
- IIT-Jee reform not a new idea
- 'Faculty shortage is a worldwide phenomenon'
- 'Course revision is important for students to diversify'
- 'Not many first-time buyers purchase low-cost PCs'
- 'We add five new faculty members every quarter'
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- Finally, Tata Steel gets land in Vietnam for $5-bn project
- Dr Reddy's develops generic version of Pfizer's Lipitor
- EPFO proposes salary cap rise to Rs 10,000
 
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Section Stories
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Today's Paper
  Companies & Industry
  Dr Reddy's develops generic version of Pfizer's Lipitor
  Mittal daughter-in-law snaps up ailing Escada
  Banking & Finance
  SBI deposit rates cut 25-50 bps
  Munich Re to reduce exposure to India
  Opinion
  Marico: Strong margins
  T N Ninan: Public pain, private gain
  Management & Marketing
  Finance jobs back in vogue at IIM-A
  IIM-A alumni's firms flock to campus to recruit for summer
  Economy & Policy
  Stop 'treaty shopping' denials for FDI: FIPB tells revenue dept
  EPFO proposes salary cap rise to Rs 10,000
  Life & Leisure
  Villas and suites away from home
  The politics of contemporary, folk
  Markets & Investing
  Sebi expands scope of brokers' agents
  PSU stocks gain as Sensex logs first weekly gain in three weeks
  ICE World
  BSNL to buy equipment from Huawei
  STel to raise Rs 2,000 cr for telecom rollout
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