“CY25 was the year when the industry started pioneering deal constructs and became a testing ground for how to make them work. CY26 will be an exponential drive and a make-or-break year. Will clients sign on for the same extension for another two to three years, or look for a productivity reset?” said Saurabh Gupta, president of research and advisory at HfS Research.
AI and generative AI (GenAI) are expected to play a critical role in deal renewals, as clients seek to build greater efficiency into operations and reduce costs. According to industry experts, enterprises need to cut costs, but unlike in the past, they are not banking those savings. Instead, the savings are being redeployed to fund AI-driven transformation programmes, which are shaping the contours of current contracts.