Google's Material Design 3 Expressive to transform Android UI: What is new

First introduced in 2014, Material Design is Google's open-source design system that provides comprehensive guidelines for building user interfaces across Android apps

Google's Material Design 3 Expressive (Source: 9To5Google)
Google's Material Design 3 Expressive (Source: 9To5Google)
Harsh Shivam New Delhi
3 min read Last Updated : May 06 2025 | 11:12 AM IST
Google is set to unveil a new version of its Android design system, called Material Design 3 Expressive, at its annual developer conference, Google I/O 2025, on May 20. Although the company has officially confirmed the upcoming design language, a detailed blog post briefly went live before being taken down. According to a report by TechCrunch, the blog indicated that Google’s updated design direction will emphasise user interfaces that “connect with people on an emotional level.”
 

Google’s Material Design: What is it

 
First introduced in 2014, Material Design is Google’s open-source design system that provides comprehensive guidelines for building user interfaces across Android apps—including visual, motion, and interaction design. It was updated in 2021 with Material You (also known as Material 3), which brought a highly adaptive UI. For example, changing your Android wallpaper would dynamically update the system's colour palette to match, creating a personalised look and feel.
 

Material Design 3 Expressive: What to expect

 
According to the report, the now-removed blog post focused less on technical implementation and more on the research and philosophy behind the update. It described Material 3 Expressive as being defined by a “bold use of shape and colour” designed to create “delightful user experiences.” 
  Google's internal research suggested that users prefer more expressive and visually dynamic designs, which also improve usability. These designs draw attention to critical UI elements and actions, resulting in “significant gains in performance,” especially for older users. Google claims this approach can make apps easier to navigate for people of all ages.
 
As reported by 9To5Google, the blog post mentioned that Material 3 Expressive principles are based on research, including:
  • Eye tracking – Understanding where users naturally focus their attention.
  • Surveys and focus groups – Measuring emotional responses to visual design.
  • Experiments – Collecting data on preferences and sentiment.
  • Usability testing – Assessing how quickly users can learn and use an interface.
Google concluded that its “expressive designs are easier to use,” and helped users “quickly spot the key action on each screen and navigate more quickly.”
 

Material Design 3 Expressive: Availability

 
It was recently reported that Google is planning a major overhaul of the Android user interface at some point in the Android 16 update cycle. This will likely include changes to app icons, new widgets, redesigned status bar icons, reworked quick settings menu, and more. These changes may include elements based on Material Design 3 Expressive. 
  With Google I/O just around the corner, we can expect a preview of these changes, and possibly updates to Google’s own apps in the coming months to reflect the new design language.
*Subscribe to Business Standard digital and get complimentary access to The New York Times

Smart Quarterly

₹900

3 Months

₹300/Month

SAVE 25%

Smart Essential

₹2,700

1 Year

₹225/Month

SAVE 46%
*Complimentary New York Times access for the 2nd year will be given after 12 months

Super Saver

₹3,900

2 Years

₹162/Month

Subscribe

Renews automatically, cancel anytime

Here’s what’s included in our digital subscription plans

Exclusive premium stories online

  • Over 30 premium stories daily, handpicked by our editors

Complimentary Access to The New York Times

  • News, Games, Cooking, Audio, Wirecutter & The Athletic

Business Standard Epaper

  • Digital replica of our daily newspaper — with options to read, save, and share

Curated Newsletters

  • Insights on markets, finance, politics, tech, and more delivered to your inbox

Market Analysis & Investment Insights

  • In-depth market analysis & insights with access to The Smart Investor

Archives

  • Repository of articles and publications dating back to 1997

Ad-free Reading

  • Uninterrupted reading experience with no advertisements

Seamless Access Across All Devices

  • Access Business Standard across devices — mobile, tablet, or PC, via web or app

More From This Section

Topics :GoogleAndroidAlphabet Google

First Published: May 06 2025 | 11:11 AM IST

Next Story