Explore Business Standard
Superstar Aamir Khan on Tuesday announced that his latest release "Sitaare Zameen Par" will be available on YouTube Movies on demand, after its theatrical run. Starting August 1, the film will stream exclusively on YouTube in India at Rs 100, and in 38 international markets, including US, Canada, UK, Australia, Germany, Indonesia, Philippines, Singapore, Spain, among others, with pricing localised for each market. "The price point for this film is Rs. 100. It is a family film and I want the entire family to watch the film together. If the family of four decides to watch this film at Rs. 100 then it will cost Rs. 25 per person. "By the time we finish our theatrical run maybe we would've reached more than a crore people but what about the remaining people? So, my attempt is to reach every person through my film," the 60-year-old actor told reporters here at a press conference. Directed by R S Prasanna, "Sitaare Zameen Par" was released in theatres across the country in June, earning