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Food Delivery
magicpin and Rapido have joined hands to take on the duopoly of Zomato and Swiggy, whereby the country's third largest food delivery player will plug its nationwide restaurant network to Rapido-owned platform Ownly, people aware of the development said. The partnership will open up magicpin's large restaurant base for Rapido, which launched Ownly in August, and has been looking to scale beyond Bengaluru. Once the onboarding process is complete, Rapido's Ownly will have access to over 80,000 restaurants across the country, whereas magicpin will gain access to Rapido's delivery fleet in certain locations. "Rapido primarily on-boards restaurants directly through our merchant team, with only a very small share coming via partners like magicpin. We also work with magicpin and others in select cities as a logistics provider, where our captain fleet supports last-mile deliveries. "Our focus remains on building reliable, affordable, full-stack discovery and delivery solutions for merchants
As India revels in the spirit of the festive season, food delivery platforms Swiggy and magicpin have reported a massive surge in orders, highlighting how culinary cravings are now central to the country's celebrations. Anshoo Sharma, CEO & Co-founder of magicpin, India's third-largest food delivery platform, told PTI the platform is gearing up for even higher volumes as Diwali approaches. "We expect to double last year's numbers on food delivery." Sidharth Bhakoo, Chief Business Officer of Swiggy's Food Marketplace, said. Bhakoo shared that cities like Mumbai, Bengaluru, and Kolkata led the indulgence, while emerging hubs like Surat, Thiruvananthapuram, and Vadodara joined in with equal enthusiasm. According to Bhakoo, choco lava cakes topped dessert orders across metros, while Kolkata's long-standing love for biryani remained intact. "The data reflects one clear trend -- food delivery has become the heart of how India celebrates together," he added. Echoing similar sentiments,
Hyperlocal startup MagicPin on Sunday said it aims to onboard half a million students and corporate customers for its food delivery vertical Inner Circle by December. The newly launched service has achieved enrollment of over 1.5 lakh customers during the first month of its rollout in September. Currently, students from more than 3,000 colleges and users from over 500 corporates across Delhi-NCR, Mumbai, Bengaluru, Hyderabad, Pune, and Kolkata are enrolled in the Inner Circle platform. The early adoption numbers suggest strong resonance with our core audience, particularly Gen Z students and young working professionals seeking value-driven experiences, Magicpin stated. Anshoo Sharma, CEO and founder, Magicpin, said, "Programmes like Inner Circle create a balance of affordability and access. We aim to reach half a million students and corporate customers by the year-end. The overwhelming response in just one month is proof that the programme addresses a real need in the market". To
The hike in platform fees by Zomato, Swiggy and magicpin ahead of the festive season is set to make ordering food costlier for millions of users across the country, which is likely to rise further due to the 18 per cent GST levy on delivery charges from September 22. Swiggy has hiked its platform fee to Rs 15, inclusive of GST, in select markets. Rival Zomato has raised its platform fee to Rs 12.50 (excluding GST), whereas the third-largest food delivery player, magicpin, has also revised its platform fee to Rs 10 per order, in line with broader industry trends, making it expensive for food delivery consumers. Estimates suggest that the additional burden on account of 18 per cent GST to be levied on delivery charges from September 22 is expected to add roughly Rs 2 per order for Zomato users and Rs 2.6 for Swiggy customers. E-mail queries sent to Swiggy and Zomato by PTI seeking responses remained unanswered. A magicpin spokesperson told PTI that it has already been paying 18 per