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Food delivery aggregators Swiggy, Zomato and magicpin on Thursday said they recorded a massive surge in orders on New Year's Eve, even as a section of gig workers went on strike demanding better pay-outs and improved working conditions, with the agitation having a negligible impact on their operations. The Gig & Platform Service Workers Union (GIPSWU) said over 1 lakh workers from 22 cities joined the strike, including 14,000 of its members from major cities like Delhi, Mumbai, and others. However, according to estimates, there are over 12.7 million gig workers in India, with government think tank NITI Aayog saying the gig workforce is expected to rise to 23.5 million by 2029-30. India's third-largest food delivery platform magicpin said lakhs of orders poured in every hour across metros on New Year's Eve. In a post on X, Eternal Founder Deepinder Goyal said, "Zomato and Blinkit delivered at a record pace yesterday, unaffected by calls for strikes that many of us heard over the ...
magicpin and Rapido have joined hands to take on the duopoly of Zomato and Swiggy, whereby the country's third largest food delivery player will plug its nationwide restaurant network to Rapido-owned platform Ownly, people aware of the development said. The partnership will open up magicpin's large restaurant base for Rapido, which launched Ownly in August, and has been looking to scale beyond Bengaluru. Once the onboarding process is complete, Rapido's Ownly will have access to over 80,000 restaurants across the country, whereas magicpin will gain access to Rapido's delivery fleet in certain locations. "Rapido primarily on-boards restaurants directly through our merchant team, with only a very small share coming via partners like magicpin. We also work with magicpin and others in select cities as a logistics provider, where our captain fleet supports last-mile deliveries. "Our focus remains on building reliable, affordable, full-stack discovery and delivery solutions for merchants
As India revels in the spirit of the festive season, food delivery platforms Swiggy and magicpin have reported a massive surge in orders, highlighting how culinary cravings are now central to the country's celebrations. Anshoo Sharma, CEO & Co-founder of magicpin, India's third-largest food delivery platform, told PTI the platform is gearing up for even higher volumes as Diwali approaches. "We expect to double last year's numbers on food delivery." Sidharth Bhakoo, Chief Business Officer of Swiggy's Food Marketplace, said. Bhakoo shared that cities like Mumbai, Bengaluru, and Kolkata led the indulgence, while emerging hubs like Surat, Thiruvananthapuram, and Vadodara joined in with equal enthusiasm. According to Bhakoo, choco lava cakes topped dessert orders across metros, while Kolkata's long-standing love for biryani remained intact. "The data reflects one clear trend -- food delivery has become the heart of how India celebrates together," he added. Echoing similar sentiments,