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Food delivery platforms Ownly and magicpin are eyeing a bigger share of India's food delivery market, citing growing restaurant participation and order volumes across major cities. The developments come as India's food delivery sector sees more platforms seeking a foothold in the market, while restaurants push for greater control over commercial terms and customer-facing promotions. Anshoo Sharma, Founder and CEO, magicpin, told PTI that the platform has seen growth across major cities, with both restaurant partnerships and daily orders increasing. "Restaurants appreciate the transparency we bring to the table and as a genuine alternative, with operations across top major cities throughout India. It is our restaurant partners and customers who have helped us to become India's third-largest food delivery app, and we only see a growth trajectory going forward," Sharma said. "We have experienced growth across all the major cities across India, and our operations continue to run smooth