This surge in spiritual travel was much higher than the steady growth seen in 2024, when pilgrimage destinations such as Ayodhya and Varanasi recorded 50% growth
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Affordable travel has taken the spotlight this festive season, with mid-range stays priced between ₹2,000 and ₹6,000 per night rising 22% year-on-year, according to Thrillophilia
While most pilgrimage accommodation bookings (71 per cent) are for rooms priced below ₹4,500 per night, premiumisation is gaining clear momentum, according to a MakeMyTrip report
Additionally, spiritual/pilgrimage tourism is on the rise - with our 'darshans' portfolio coupled with adventure tourism is gaining popularity - interestingly from young India's millennials and GenZ.
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