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Health and wellness e-commerce platform HyugaLife has raised Rs 100 crore in a Series A funding round led by venture capital firm IvyCap Ventures. The funding round also saw participation from First Bridge Fund. The fresh capital will be utilised to strengthen the platform's AI-powered personalisation capabilities, expand its dark store network for faster deliveries, and establish an offline retail presence, the company said in a statement. HyugaLife operates as a marketplace for proteins, supplements, and health foods. The platform sources directly from brands-eliminating third-party sellers-and conducts independent lab tests for nutrition and heavy metals. The startup, which counts Indian cricketer KL Rahul among its key investors, currently lists over 10,000 products from more than 450 brands. "India's protein and supplements market has a trust problem, and HyugaLife was built to address it. We're doubling down on our authenticity guarantee by expanding lab-tested offerings,
PowerUp Money, a mutual fund advisory wealthtech platform, on Monday said it has raised USD 12 million (about Rs 107.4 crore) in a Series A funding round led by Peak XV, with participation from existing investors Accel, Blume Ventures, and Kae Capital. The funding comes just six months after the company raised USD 7.2 million in seed funding. With the latest funding, PowerUp Money intends to enhance its research and advisory offerings, expand its flagship offering PowerUp Elite, introduce PowerUp Infinite (a fully managed investment advisory product offering), and allocate resources toward financial literacy and investor education, according to a company statement. Over the next three years, the company targets onboarding 10 million users to further cement its position in shaping the future of retail wealth management in India. "This fundraise enables us to strengthen our advisory and research capabilities, scale PowerUp Elite, and launch PowerUp Infinite, as we work towards buildi