As competition squeezes margins in the TV market, Sony has opted for a joint venture with TCL, handing operational control of Bravia TVs to TCL while Sony retains brand ownership and a 49 per cent sta
From pricing and panel sourcing to where TVs are made, Sony's deal with TCL could slowly reshape what Bravia TVs look like - even if the logo stays the same
Sony Bravia TVs survived due to their positioning at the premium tier of the market, where consumers are willing to pay more for high-end picture and sound quality
LG will debut the Micro RGB evo TV at CES 2026, its first flagship RGB television that moves beyond Mini-LED, as rivals like Sony also signal a shift toward next-gen RGB display technology
Sony Bravia Theatre Bar 6 offers immersive spatial sound, clear vocals, and Bravia TV integration, making it a capable home audio system despite a few smart connectivity omissions
Sony Bravia 5 mini LED TV, OnePlus Pad Lite, and Realme Narzo 80 Lite 4G launched. One UI 8 update's rollout for Galaxy Ultra watch. Google rolls out Pixel Drop. Apple iOS 26 developer beta 4 released
Sony expands Bravia 5 mini LED series with a 98-inch TV priced at ₹6.49 lakh, featuring XR processor, Dolby Vision and Atmos, and AI-powered picture and sound enhancements
Sony Bravia Projector 9 and Projector 7 are powered by the Bravia XR Processor and offer features such as near 4K upscaling, XR Dynamic tone-mapping, and compatibility with IMAX Enhanced content
The Sony Bravia Theatre System 6 and Bar 6 soundbars support Dolby Atmos and DTS:X technology. The former is priced at Rs 49,990 and the latter at Rs 39,990
Sony Bravia 5 mini LED TV launched. WhatsApp's AI summaries feature. ASUS Chromebook CX14 launched. OnePlus customer service in India. Vivo X Fold5 debut. Nothing Phone 3. OPPO Reno 14 series
Sony Bravia 5 TV series comprises four sizes, 85-inch available for Rs 417,990, 75-inch available for Rs 284,990, 65-inch to be made available for Rs 173,840, and 55-inch available for Rs 137,740
Apple's back-to-school offers, Sony launches Bravia 8 II QD-OLED series. Samsung Galaxy Watch to get OneUI update. Asus launches Vivobook S14, S16 series. Trump Mobile launches T1 Phone, 47 Plan
Sony said the BRAVIA FW-98BZ30L is tailored for a variety of professional and commercial applications, including corporate presentations, retail, and digital signage
Apple to release advanced Siri features with iOS 18.3. Sony launches Bravia Theatre U. GoPro's HERO camera goes on sale. CERT-In issues security advisory for iPhone, iPad, Mac users
Priced at Rs 24,990, the Sony Bravia Theatre U neckband-style speakers feature advanced noise isolation technology, offering a surround sound yet personal listening experience
Apple to release next-generation iPhone SE with AI features in 2025. Sony launches Bravia 8 OLED TV series in India at Rs 219,990 onwards. YouTube tests sleep timer feature for premium members
