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Amid slowdown, carmakers' bet on new launches pays off to an extent

Carmakers launched as many as 14 new models between April and July 2019

Harrier
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Tata Harrier | Photo credit: Kamlesh Pednekar

T E Narasimhan Chennai
Car manufacturers introduced 14 new models, while pulling out 10 old ones from the Indian market in the first four months of this fiscal (FY20). This is in line with carmakers' traditional strategy to boost sales in times of slowdown. 

The stategy to attract buyers through new launches seems to be working as market leaders saw good traction for the new cars, including the electric ones.
  
According to data released by SIAM, micro and compact segment witnessed highest activity in the period.

Market leader Maruti Suzuki pulled out old Wagon R, which clocked sales of 58,185 units during April-July 2018, and