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Bharat sustains sales for Maruti even as chip shortage chokes India volumes

Positive macroeconomic indicators in rural India have helped passenger vehicle sales

Maruti Suzuki
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(Photo: Bloomberg)

Shally Seth Mohile Mumbai
Rural sales growth of Maruti Suzuki India has touched a four-year high, with four in every 10 cars being sold by the company in villages.

Maruti’s sales in rural India grew 7 per cent year-on-year (YoY) in the first eight months of the current financial year, as against 3 per cent in urban markets. India’s largest carmaker sold a total of 811,809 units in the domestic market during April-November compared with 723,120 units in the same period a year ago.  

Positive macroeconomic indicators in rural India have helped passenger vehicle sales, but the same cannot be said about two-wheelers, which have been

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