Bharat sustains sales for Maruti even as chip shortage chokes India volumes

Rural sales growth of Maruti Suzuki India has touched a four-year high, with four in every 10 cars being sold by the company in villages.

Maruti’s sales in rural India grew 7 per cent year-on-year (YoY) in the first eight months of the current financial year, as against 3 per cent in urban markets. India’s largest carmaker sold a total of 811,809 units in the domestic market during April-November compared with 723,120 units in the same period a year ago.  

Positive macroeconomic indicators in rural India have helped passenger vehicle sales, but the same cannot be said about two-wheelers, which have been