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BMW, Daimler may keep up prices even after chip shortage crisis

Automakers Daimler and BMW are planning to limit the volume of premium models they ship even as chip shortages wane across the industry

Topics
BMW | Daimler | semiconductor

Agencies 

Daimler eqe
A chronic shortage of semiconductors, which cars depend on for everything from electronic windows to driver assistance systems, has hampered vehicle supply just as consumer demand recovers from repeated shutdowns.

Automakers and are planning to limit the volume of premium models they ship even as chip shortages wane across the industry, in a bid to block the steep price increases they have achieved during the pandemic, the Financial Times reported. A chronic shortage of semiconductors, which cars depend on for everything from electronic windows to driver assistance systems, has hampered vehicle supply just as consumer demand recovers from repeated shutdowns, according to the report.

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First Published: Sun, September 12 2021. 23:29 IST