Luxury carmakers lean on YOLO impact, gear up for big ride in small towns

Many of these companies are having a waiting period from 6-18 months now, indicating a rise in demand

Small town roads in India are soon likely to witness a surge in the number of some of the most luxurious cars. All the major luxury brands, such as Mercedes-Benz, BMW, Lamborghini and Lexus, believe that cities other than the metros are going to be their next major growing grounds in India.

Companies highlight higher disposable income in the hands of the rich in small towns, YOLO effect (You live only once) and changing lifestyles as the major reason for the shift in strategy. A lot of these companies are having a waiting period from 6-18 months now, indicating a