M&M draws aggressive 6-year plan for auto and farm equipment segments

Plans to launch 13 new SUVs by 2027, including eight EVs. By then it also sees at least 20% of total SUV volumes coming from EVs

Mahindra & Mahindra (M&M) has crafted an aggressive plan for the next six years for its automotive and farm equipment businesses as it seeks to enter the next phase of growth amid heightened competition and disruption from new technologies and trends.

As part of the plan, the automaker plans to launch 13 new sport utility vehicles (SU­Vs) by 2027. This will include eight electric vehicles (EVs). By then, it also sees at least 20 per cent of the total SUV volumes coming from EVs, the company’s executives said at an earnings call on Tuesday.

M&M will also have a new brand for