M&M looks to create a new segment in e-SUV market with XUV400

Mahindra will declare the pricing of the model closer to its launch in January

Mahindra and Mahindra (M&M) is looking to create a new segment in the e-SUV market with the XUV400. This is company's first electric SUV offering that is set to go on sale from January 2023, its  top official said. 

As the  maker of XUV 700 and Scorpio models pursues its strategy in the personal EV segment at an accelerated pace, it would finalise plans for a new facility in the next three-six months, said Rajesh Jejurikar, executive director – farm and automotive sector, M&M.

The XUV4OO, which takes on the Tata Nexon EV, claims to have a range of 456 kilometres (as