Respite for pandemic-bruised automakers: Tractor, two-wheeler sales rebound

Pent-up demand, rural focus of these segments aid sales recovery

A quick year-on-year recovery in sales for tractors and a month-on-month rebound for two-wheelers are offering a much-needed respite to pandemic-bruised automakers.

A pent-up demand, coupled with these segments’ high dependence on rural markets, where the spread of the infection is relatively low, have aided recovery. Also, a good agricultural harvest and a timely arrival of monsoon, besides a slew of government schemes, have also come as a bounty.

Tractor sales in India rose 20 per cent year-on-year in June, even as production increased at an 18-month-high rate, according to the Tractor Manufacturers Association (TMA). Encouraged by the trend, TMA