Tata Motors to ride SUV mkt with slew of offerings after new Safari launch

Tata Firm says its SUV sales advanced 20% YTD over the past year, new addition will speed up growth; Next on the road is Hornbill, a micro SUV set to launch in latter part of CY2021

After an intense focus on cars, it’s a year for SUVs at Tata Motors. On Monday, the Tata Group flagship launched the new Safari. With prices starting from Rs14.96 lakh going up to Rs 21.45 lakh (automatic transmission) the seven-seater SUV will compete with the Innova, the upcoming new Mahindra XUV5OO, among others.

“Both JLR and Tata Motors have collaborated to bring the best in class for Indian consumers,” said N Chandrasekaran, Chairman Tata Motors and Tata Sons at the launch. The new Forever Range unveiled in January 2020 has got an enormous response, he said pointing out that the