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"Time is ripe to replace linear model of growth with sustainable one"

Vikram Bhadauria says India needs to follow a circular economic model for sustainable development

Vikram Bhadauria, director, Alok Masterbatches
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Vikram Bhadauria, director, Alok Masterbatches

Vikram Bhadauria
Manufacturing sector has played a major role in India’s economic growth history, contributing nearly 16.7 percent to the national GDP. Its importance is further evidenced by the Government’s ambitious ‘Make in India’ initiative that aims to promote and incentivise local sourcing and manufacturing. However, an important factor that we as an industry, our policy makers and bureaucratic community often ignore, is the disastrous impact of unsustainable manufacturing processes on the environment - source of all raw materials that fundamentally support the manufacturing requirements; and thereby, hampering our overall growth trajectory. 

Indian industries generate an estimated 13,468 tonnes of waste every

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