All in the family... and friends

Learning how to build a brand can easily take a semester-long MBA course but the authors manage to distil their story over 25 chapters spanning 236 pages

Movie scriptwriters use a simple tool to sell their stories and screenplays to production houses and film financiers. It is called a “logline”, a clear one-sentence brief of the story. It typically contains elements that pique both interest and imagination. You can treat the title of Kainaz Messman Harchandrai and Tina Messman Wyke’s book as an appropriate “logline” for their book — it summarises the theme for readers in a way that enables them to imagine the story but only enough to make them want to complete the story that they had half-imagined in their head. That’s the thing about