Craftspeople across rural India, who are struggling with lack of market access and design inputs, need look no further than a cooperative from Karnataka for inspiration.
Charaka, a rural women’s collective, and its marketing arm DESI Trust, have grown from a band of 13 women and two sewing machines in 1994 to a workforce of 800 across seven districts of the southern state.
It all began when a group of civic-minded citizens began travelling to villages in and around Shivamogga district to understand the local culture, lifestyle and problems of villagers.
“After chatting with them, we realised
Charaka, a rural women’s collective, and its marketing arm DESI Trust, have grown from a band of 13 women and two sewing machines in 1994 to a workforce of 800 across seven districts of the southern state.
It all began when a group of civic-minded citizens began travelling to villages in and around Shivamogga district to understand the local culture, lifestyle and problems of villagers.
“After chatting with them, we realised

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