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Dhar Mann, son of Indian immigrants becomes YouTube's moral philosopher

Former weed entrepreneur has built an online video empire based on contemporary fables with openly clickbait titles.

Topics
YouTube stars

Ezra Marcus | New York Times 



dhar Mann
"People love those gold-digger stories," says YouTube star Dhar Mann. (Photo from Mann's Twitter handle).

The internet is not exactly a repository of moral guidance. Yet over the past few years, millions of viewers have flocked to the YouTube channel Dhar Mann to watch contemporary fables. Instead of talking animals, these videos feature stock characters learning lessons in a format tailored to the uncanny algorithmic currents of social media. It’s Aesop meets Upworthy, by way of Logan Paul.

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First Published: Fri, August 20 2021. 09:34 IST

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