Getting the best from clients

Marketing literature tends to pontificate on themes like customer intimacy. Mr Parameswaran chooses the story-telling approach to exhume narratives involving the likes of Hemu Ramiah and Azim Premji

Sponge 

Leadership Lessons I Learnt From My Client

Ambi Parameswaran

Westland

184 pages; Rs 350

Ambi Parameswaran’s new offering, Sponge, is a delightful treatise on life, relationships and human values and judgements. The perspective of the book, its incidents and their contexts, all just happen to be from the platform the author knows best — advertising and marketing.
 

A seasoned professional, Ambi Parameswaran has walked every gully in Mumbai, the Mecca of branding and advertising, and has worked with almost every client worth knowing. With a touch of acceptable exaggeration and borrowing from the eponymous Benjamin Jowett limerick, I would say that those clients whom