In the popular mind, for longer than we can remember, the role of designers has been to make beautiful things.
Understandably so. Up until the 19th century, the word design meant a “pattern”, to decorate, or manufacture utilitarian objects, such as a Wedgwood china teapot or a brass surahi from a “manufactory” in Moradabad. Even today, the qualifier “designer”, applied to, say, a water faucet, promises us a sleeker or otherwise more beautiful version of its “undesigned” poor cousin.
For much of the 20th century, too, design was tasked with the higher-order concern of influencing our visual culture with manufactured objects,

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