Incorporating art and artists

India's public sector has been known to offer employment to sportspersons

Exploring options for sponsorship of the arts in some meaningful way, my daughter and I came up with the same, safe choices for her client: supporting emerging artists through acknowledgement and/or a one-time grant, announcing still more awards in an already crowded arena, organising a launch party for an associated event, or proclaiming its interest in the arts by way of hoardings and advertisements. All of these had a been-there-done-that jaded feel, and none of them addressed the situation India finds on her hands: a lack of interest in the arts, an apathy the more astounding for the pride most