More buck for the bank?

The new title and repackaging enhances sale volumes. We learn a new marketing principle with every book of Mr Bandyopadhyay

In 2013, Tamal Bandyopadhyay had written a book about HDFC Bank. Titled A Bank for the Buck: The New Bank Movement and The Untold Story of The Making of India’s Most Valued Bank, it was 343 pages long and captured the story of HDFC Bank. It sold well and was also reprinted. If you have read that book, should you read this new book? While the title of the book is not a complete giveaway, there is a hint in the words “From Dawn…,” which should let us know that there is substantial history. Also, a bit of admission in