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Star struck

A candid admission about Milind Soman's enrolment with the Rashtriya Swayamsevak Sangh (RSS) as a young boy has generated tremendous curiosity in this book, which might have otherwise gone unnoticed.

Milind soman, Book cover of Made in India: A Memoir
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Soman's knowledge of how to brand himself comes - as he shares in the book - from entering the world of fashion and films when liberalisation provided a major boost to the economy.

Chintan Girish Modi New Delhi
“I understood, subconsciously, what a newsworthy “sound bite” was long before it was a thing, and provided those. Whatever it was, it worked. Readers lapped it all up and gave me more love than I knew what to do with,” writes model, actor and entrepreneur Milind Soman in his book Made in India: A Memoir. He has co-written it with Roopa Pai, an author of children’s literature. Their collaboration has produced a work of non-fiction that is endlessly entertaining.

The skills that Soman picked up during his early years in show business continue to serve him. A candid admission about