The Flywheel of Jeff Bezos

You cannot build a business that touches hundreds of millions of lives and thousands of companies and become the richest man on earth without attracting attention

premium

Mr Dumaine has done excellent research — he spent over two years talking to current and former employees, partners, competitors and, others around the Amazon ecosystem

Prosenjit Datta

5 min read Last Updated : Jun 02 2020 | 2:10 AM IST

The rise and rise of Jeff Bezos and Amazon over the past two decades has spawned multiple books, apart from a steady stream of articles. You cannot build a business that touches hundreds of millions of lives and thousands of companies and become the richest man on earth without attracting attention.

Two earlier books — One Click: Jeff Bezos and the Rise of Amazon.com by Richard L Brandt and The Everything Store: Jeff Bezos and the Age of Amazon by Brad Stone had looked in detail at the building of the Amazon retail juggernaut. Now Bezonomics by Brian Dumaine, a

Topics : Jeff Bezos Amazon Netflix