The shifting local language mediascape

Mrinal Pande's books offers a bird's-eye view of India's language mediascape, its heft and business potential

The Journey of Hindi Language Journalism in India: From Raj to Swaraj and beyond

Author: Mrinal Pande

Publisher: Orient Blackswan

Pages: 176

Price: Rs 1,195

What do news media channels and periodicals sell? Space and time to advertisers, to be honest. Much of journalism, from this standpoint, is an intelligent way to engage with audiences ready to be aggregated for marketers.

But the media companies have come a long way from selling ad space to manipulating minds and steering public opinions. Mrinal Pande tracks this journey through time and space, from the era of movable typography to the advent of online trolls on digital