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To whom it may concern

The digital language, as spawned by BuzzFeed, Vice, and their ilk, is here to stay. And it is growing faster than ever, thanks to social media, which makes people talk more than ever before

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Suveen Sinha
A WORLD WITHOUT WHOM: The Essential Guide to Language in the BuzzFeed Age 
 
Emmy J Favilla
 
Bloomsbury
 
392 pages, Rs 599

By asking me to review this book, this newspaper’s books editor has taken a leap up the ranking of dark minds. And that has as much to do with the book as the reviewer.

This reviewer spent an age in the newsrooms of newspapers — mostly this one, just like the books editor — and magazines at a time when production value was considered paramount. When mixing metaphors was worse than pairing a brown belt with black shoes. When