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‘Causevertising’ the term that has come to stand for advertisements around a social or political issue is a hit with brands across categories. But among the big converts to the cause have been health care brands in India. Through 2018, pharmaceutical companies, hospitals and allied services have associated with an assortment of causes, from organ donation to vaccination and visual impairment, to engage with consumers and build their corporate identities in a space that levies several restrictions on product communication.
Increased engagement with causes by the sector is also being seen as a fallout of the big creative wins that
